A few months ago, I wrote a list of 52 blog post ideas. After publishing the list and working with some of my clients, I realized that many of you struggle with writing content for the church website. One of the most difficult part of a blog post to write is the headline. So I’m providing you with a list of resources to help you write compelling headlines for your church website.
Resources to write compelling headlines
While you aren’t trying to market a product or service, you do want people to read your content. Just like the opening of a story or novel must hook the reader, your blog post must hook the visitor, convincing them to read the rest of your post. The place this happens is in your headline. So, how do you write a headline that will capture your readers interest and compel them to read your amazing sermon, devotional or mission trip report?
If you’re brand new to blogging and writing headlines, I recommend you start with the Magnetic headlines series by Copyblogger. While their content is geared towards Internet marketers, the tips they give you are professionally sound and excellent advice for church bloggers as well. I suggest you read these articles:
- Why You Should Always Write Your Headline First
- The Cheater’s Guide to Writing Great Headlines
- Do Key Words in Post Titles Really Matter?
- How to Write a Killer “How To” Post That Gets Attention
- 7 Reasons Why List Posts Will Always Work
- Why Some People Almost Always Write Great Post Titles
- 10 Sure-Fire Headline Formulas That Work
- 9 Proven Headline Formulas That Sell Like Crazy
- 7 More Sure-Fire Headline Templates That Work
- Warning: Use These 5 Headline Templates at Your Own Risk
- The Art of Writing Great Twitter Headlines
I know, some of these titles are a little cheesy. But you gotta admit, they got your attention, right?
Once you’ve digested what you’ve learned from CopyBlogger — and then put those concepts into action! — take a look at the following resources:
Additional Headline Resources
Headlines That Grab Readers By The Eyeballs
This post is written by marketing expert Michael Hyatt. While he is well-known in Internet marketing circles and is writing to fellow marketers, his five essential qualities of a compelling headline will transfer to church blog post writing.
The Power of the Double-Whammy Headline
Internet marketing expert Sean D’Souza of CopyBlogger gives us a new headline style that comes does twice the duty in compelling visitors to read your church blog post.
How To Write Great Headlines That Earn Clicks
This article provides some journalistically sound tips for writing headlines that will hook your readers.
How To Write Award Winning Blog Headlines
I love this post by Yaro Starak because it explains the psychology behind headlines that work. If you’re like me, and you love understanding the “why” behind concepts, you’ll love this post, too.
10 questions to help you write better headlines
A list of questions you should run by each headline you write.